Category: AI (Artificial Intelligence)

Blog Articles

The Law Just Changed. Here’s What We Changed in Sentinel Before It Did.

Most AI governance documents were accurate the day they were written. The EU AI Act's Article 50 rules take effect on 2 August, here's what Sentinel's June and July checks found, and fixed, before the deadline hit.

The Business Case for Governing Your AI Content

AI content that sounds right isn't the same as AI content that's right for your brand. See what ungoverned AI output actually costs, and what changes once it's governed.

Partners Are Using AI For The Wrong Things: The Vendor Opportunity

Most channel partners use AI to churn out flag-waving and hard-sell content. The vendor who skills partners up and gives them brand-trained AI tools wins. Here’s how.

What Sentinel Skills Actually Do

Getting your brand right and getting the format right are two different problems. See what Sentinel's Skills do that brand governance alone can't.

How Sentinel Actually Governs Your AI Output

Sentinel governs AI output across six layers, and it's built to be adopted by your channel partners too. See what that means without the jargon.

Sentinel Origin

AI tools have no memory of your brand. Sentinel gives them one. Find out how we built a brand intelligence system that governs every AI output your team produces.

Artificial Intelligence & Marketing

Discover how AI in marketing transforms strategies with automation, generative AI, and insights to boost campaigns and customer engagement.

Why GEO (Generative Engine Optimisation) Matters

GEO isn’t just another marketing buzzword—it’s a fundamental shift in how your content gets discovered. It’s about understanding that your audience isn’t searching the way they used to.

Use AI and Experiment – But be careful

I decided to have a go at creating a packaged figurine for one of the team who loves the van life, or as I put in my prompt, he’s a ‘Van Life Vanker’.

Search Everywhere Optimisation – SEO 2.0

SEO is for search, not just for Google. Search-enabled platforms are not just search engines any more. Consider SEO for AI and social media!

How far will AI shape future marketing teams

AI offers greater possibilities for the future such as SEO and similar metrics but Kick-Ass content still requires a human touch!
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