What should a B2B channel marketing agency actually cover?
Seven services that drive consistent channel sales, and what's likely missing if partners still aren't executing.
Most AI governance documents were accurate the day they were written. The EU AI Act's Article 50 rules take effect on 2 August, here's what Sentinel's June and July checks found, and fixed, before the deadline hit.
AI content that sounds right isn't the same as AI content that's right for your brand. See what ungoverned AI output actually costs, and what changes once it's governed.
Most channel partners use AI to churn out flag-waving and hard-sell content. The vendor who skills partners up and gives them brand-trained AI tools wins. Here’s how.
Most market development funds underperform because of when they’re approved, not how much is allocated. Here’s how annual MDF planning fixes utilisation.
AI tools have no memory of your brand. Sentinel gives them one. Find out how we built a brand intelligence system that governs every AI output your team produces.
