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Kick-Ass PR

Public relations is A KEY COMPONENT in any communication strategy

Effective Public Relations (PR) builds credibility, demonstrates thought leadership, and creates highly valuable backlinks that help with SEO.

But not all PR is the same. Kick-Ass PR means no newswires, no advertorials and no sponsored content. It means achieving high-quality coverage by understanding your target press and the topics they cover.

We treat journalists as individuals, not as a name on an email list. We make sure to get relevant, timely and interesting commentary from the great spokespeople our clients have.

This personalised approach helps secure impactful media coverage that resonates with audiences and drives meaningful results!

PR Monster

Ready to really Kick-Ass with your PR?

Book a free consultation with our team where we’ll review where you are today, where you want to be, and how you can get there.

Following our discussion, we will equip you with practical and effective solutions that you can start implementing right away to drive meaningful change.

PR Launch

Testimonials

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The speed and responsiveness of the team at Essential was phenomenal!

Harriet Willshaw | Product Marketing Executive
intY

“As a business in the tech sector, we have worked with many agencies in the past and struggled to find one that grasped what we do. Not only do Essential really understand our business, but their output has excelled beyond all the previous agencies we have worked with. They are a great bunch of people to work with who continue to stay ahead of the curve and raise the bar – a true extension of our marketing team!”

Karen Taylor | Marketing Manager
Touchstar

“Essential are essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients.”

Helen Westendorp | Director and Head Locksmith
Treehouse

“Essential is a great agency to work with. They think with us and are creative in their approach to increase our visibility. Essential is also effective at filtering and directing requests so we can be more effective and aligned with our business drivers when responding to press queries.”

Pascal Geenens | Director Threat Intelligence
Radware

“StayLinked would highly recommend Essential for companies facing the challenges we faced in launching our Evolve platform. Put simply, we would not have been able to fulfil our marketing goals without them.”

Randy Provence | Digital Marketing Manager
StayLinked

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager
StayLinked

“Working with everyone at Essential has been an absolute pleasure. It is rare to find a dedicated team of experts in our industry that truly understand what it takes to launch a product, develop interest, and maintain momentum.”

Randy Provence | Digital Marketing Manager
StayLinked

“Essential delivered a stellar job creating and designing our European vendor corner for one of our strategic partners.”

Peter Delagaye | Channel Marketing Manager
Barco

“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager
Radware

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

The process of creating our new website was about as smooth as it could be.

Harriet Willshaw | Product Marketing Executive
intY

“The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!”

Francisco Antona | EMEA Marketing Manager
BlueStar Europe

“Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results.”

Deb Szajngarten | Ex – PR Director
Radware

“I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them.”

Bob White | Channel Business Manager
Palo Alto Networks

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