Kick-Ass Channel Disruptors

If you are brave enough to challenge the norm, Essential can help you stand out and increase engagement and sales in the channel.

It’s time for change.
It’s time to disrupt the channel.

Essential are a Channel Market Agency

dedicated to delivering KICK-ASS marketing campaigns for clients in the technology channel.

Trusted by

Channel Marketing

Channel Marketers, we feel your pain!

When a new product is launched the race begins to have your distributors and partners promote it, so you can start building pipeline fast.

Often, this happens with little warning, and you’re under pressure to create a campaign and feature it on your partner portal ASAP!

We’re here to help. Our Kick-Ass Channel Marketing team can spin up a campaign in a box, a web page for your portal, and web banners and social cards, at short notice.

Channel Incentives

Incentives can help you to smash your targets and build loyalty with your channel.

But running them is hard. You need great data mining skills, the ability to update participants on progress and a way of fulfilling prizes.

Our Kick-Ass Incentive service does all of this for you, and much more! We’ll create a branded incentive platform for you, analyse your data and update the platform, so your participants can track their progress. We’ll keep you updated with regular reports and deliver the prizes to your winners pretty much anywhere in the world!

Content Marketing

We’re on a mission to rid the tech world of beige and boring content!

You don’t want content that has been churned out and adds no value to the reader or to your company. That kind of content just clogs up the Internet with jargon-filled white noise.

Our Kick-Ass Content Methodology is designed to provide you with impactful content that is issues-led, expertly written, highly engaging and fully optimised for SEO.

In short, it kicks the ass of your competition.

Digital & SEO

Website not performing as well as it should? LinkedIn posts not getting any engagement?

Whatever your digital challenges, our Kick-Ass Digital team can help.

We’ve helped a distributor improve their website as it was running at a snail’s pace. We’ve increased brand recall and engagement for an ISV on LinkedIn, and we’ve optimised a hardware vendor’s failing website for SEO (after they’d been paying an SEO agency to do it for them for years!)

Data sits at the core of everything we do so you’ll be able to see the direct impact of our Kick-Ass SEO & Digital Marketing Services for yourself, as they’re always measurable.

Why not get started with our free website SEO audit?

The Essential B2B Benchmarking Reports

Essential surveyed over 100 participants in the tech channel to understand their plans for content marketing and how they envision using channel incentives. Our comprehensive report, packed with valuable insights and strategies, is now ready for download. Don’t miss out on the latest trends and benchmarks to boost your efforts and stay ahead in the industry!

Channel Incentives Report

Channel Incentives Benchmarking Report

Content marketing Report

Content Marketing Benchmarking Report

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