Making B2B Tech Marketing Truly Kick-ass
If you are brave enough to challenge the norm, Essential can help you stand out and increase your audience engagement. Too many tech marketing companies are just churning out corporate communications and channel campaigns with little to no thought about whether it’s of any interest to their target audience.
In short, the content is boring and beige and looks almost identical to their competitors. The same can be said for Channel Incentives & Channel Marketing!
It’s time for change.
It’s time to disrupt tech marketing.
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$157M+ of pipeline generated though our end-to-end incentive solution
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84.5M+ Impressions generated through issues-led content
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£2M+ Pipeline generated using our Buzz Day™ solution
Kick-ass Services
Destroy
beige & boring content
We’re on a mission to rid the tech world of beige and boring content!
You don’t want content that has been churned out and adds no value to the reader or to your company. That kind of content just clogs up the Internet with jargon-filled white noise.
Our Kick-Ass Content Methodology is designed to provide you with impactful content that is issues-led, expertly written, highly engaging and fully optimised for SEO.
In short, it kicks the ass of your competition.
Crush
your marketing
Channel Marketers, we feel your pain!
When a new product is launched the race begins to have your distributors and partners promote it, so you can start building pipeline fast.
Often, this happens with little warning, and you’re under pressure to create a campaign and feature it on your partner portal ASAP!
We’re here to help. Our Kick-Ass Channel Marketing team can spin up a campaign in a box, a web page for your portal, and web banners and social cards, at short notice.
Smash
revenues
Incentives can help you to smash your targets and build loyalty with your channel.
But running them is hard. You need great data mining skills, the ability to update participants on progress and a way of fulfilling prizes.
Our Kick-Ass Incentive service does all of this for you, and much more! We’ll create a branded incentive platform for you, analyse your data and update the platform, so your participants can track their progress. We’ll keep you updated with regular reports and deliver the prizes to your winners pretty much anywhere in the world!
Unleash
your digital superpower
Website not performing as well as it should? LinkedIn posts not getting any engagement?
Whatever your digital challenges, our Kick-Ass Digital team can help.
We’ve helped a distributor improve their website as it was running at a snail’s pace. We’ve increased brand recall and engagement for an ISV on LinkedIn, and we’ve optimised a hardware vendor’s failing website for SEO (after they’d been paying an SEO agency to do it for them for years!)
Data sits at the core of everything we do so you’ll be able to see the direct impact of our Kick-Ass Digital Marketing Services for yourself, as they’re always measurable.
Some of our Clients
The Essential B2B Tech Benchmarking Reports
Essential surveyed over 100 participants in the tech channel to understand their plans for content marketing and how they envision using channel incentives. Our comprehensive report, packed with valuable insights and strategies, is now ready for download. Don’t miss out on the latest trends and benchmarks to boost your efforts and stay ahead in the industry!
