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Kick-Ass Digital Marketing
Services

for a digital-first world

With so many channels and digital marketing tools available, knowing where to focus your efforts can be challenging.

Whether your online presence is long overdue for a refresh, your social engagement has waned, or your website isn’t generating the traffic you’d hoped for, our digital team can help. By putting the buyer at the heart of your digital marketing strategy we can help you to amplify your engagement to the level you truly deserve. 

Amplify your Digital Marketing

Our Service Offering

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Insights

We’ll dive into your data with a website audit, traffic analysis and campaign metrics to build insights that will shape your digital marketing strategy.

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Strategy

Combining insights gathered and your business goals, we will develop a plan to get you noticed and encourage your target audience to act.

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Optimisation

We will resolve the SEO issues on your website, optimise your content and give you the tools to track and measure your SEO performance.

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Execution

Our team is skilled in a wide range of tools, from design software and CMS platforms to marketing suites, enabling us to help your campaigns to really Kick-Ass!

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Kick-Ass Digital Insights

Devising your digital strategy

To execute a successful digital marketing strategy that meets your goals, you first need data to inform your decisions, identify issues and opportunities and help you develop an effective content plan.

Our digital insights service includes:

  • A full website health and SEO audit
  • Analysis of website traffic data
  • Analysis of Google Search Console data
  • Current Google search rankings report for your target keywords
  • An SEO fix list for your website
  • Recommendations for improving your website’s SEO now and keeping it optimised moving forward
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Kick-Ass Digital Marketing Strategy

An approach to improve your long-term goals

Most digital marketing strategies focus on short-term gains at the expense of long-term goals.  Ours don’t.  Our Kick-Ass Digital Marketing Strategy focuses on achieving sustainable growth for your website, complemented by short-term content initiatives that lead the way to your goals.

Using our data insights we:

  • Remove the barriers to your website being found on search engines
  • Maintain maximum website health to optimise the user experience
  • Focus on the buyer’s journey from discovery, through to consideration and decision
  • Give emphasis to your target keywords and increase their search ranking over time
  • Help content teams deliver Kick-Ass Content that converts

Kick-Ass SEO

Optimising your content and making it sing

Why spend all the effort creating a great piece of content if no one is going to find it? Our digital marketing team and copywriters are aligned to ensure that your website content not only hits the spot in terms of readability but is also optimised for search engines (written for robots!).

We use industry-leading tools to identify the most relevant keywords to use and track these to ensure your website rises in the search rankings.

SEO isn’t a one-off fix though. Just like your car, your website also needs a regular service to identify any new issues that need addressing and to ensure it performs at its best.

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Digital Execution

A breadth of knowledge and tools

We live and breathe the Inbound methodology in our approach to everything digital. The formula is simple:

Get Noticed > Drive Engagement > Trigger Action

To complement this, we are equipped with a wealth of martech expertise that we can utilise on your behalf including:

  • Website CMS platforms such as WordPress, Squarespace, Wix, HubSpot
  • CRM / Marketing Platforms such as HubSpot, Pardot, Sharpspring, Marketo
  • The Adobe Creative Suite and content tools such as Canva and Biteable
  • AI tools such as ChatGPT and Midjourney
  • SEO tools such as SEMRush and SE Ranking
  • Integration and data collection tools such as Zapier and Typeform
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Testimonials

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“Essential are essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients.”

Helen Westendorp | Director and Head Locksmith
Treehouse

“The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!”

Francisco Antona | EMEA Marketing Manager
BlueStar Europe

“I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them.”

Bob White | Channel Business Manager
Palo Alto Networks

“Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results.”

Deb Szajngarten | Ex – PR Director
Radware

“Essential are in tune with what Treehouse stands for – they help unlock opportunities for us and ultimately for our clients. Their passion, enthusiasm and expertise are assets to a team of which we are all proud. They are Essential.”

Helen Westendorp | Director and Head Locksmith
Treehouse

“Essential are a great agency. They understood our business and what we needed to deliver. We work fast and slightly chaotic at times and Essential managed that well. They also worked seamlessly with another agency we use as well as conforming to our internal processes and delivering on time. We will use Essential again. “

Joel Chimoindes | Vice President Maverick AV Solutions Europe
Tech Data

“Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed the plan.”

Linda Patterson | Group Marketing Director UKI
Tech Data

“Love the creativity, knowledge about the market and various different industry sectors. Really nice to work with, very approachable and collaborative.”

Maria Ferrara | Service Provider Marketing Manager
Palo Alto Networks

“The Essential Agency provides an essential marketing support service for our European Distribution channel marketing engine – they help keep the cogs moving in our dynamic and ever-changing IT industry. The Essential team come up with proactive solutions with a clear understanding of our requirements, objectives, and business to deliver effective campaigns.”

Miranda Allen | Ex-EMEA Distribution Partner Marketing Programmes Manager
Palo Alto Networks

“Essential is a great agency to work with. They think with us and are creative in their approach to increase our visibility. Essential is also effective at filtering and directing requests so we can be more effective and aligned with our business drivers when responding to press queries.”

Pascal Geenens | Director Threat Intelligence
Radware

“Working with everyone at Essential has been an absolute pleasure. It is rare to find a dedicated team of experts in our industry that truly understand what it takes to launch a product, develop interest, and maintain momentum.”

Randy Provence | Digital Marketing Manager
StayLinked

“StayLinked would highly recommend Essential for companies facing the challenges we faced in launching our Evolve platform. Put simply, we would not have been able to fulfil our marketing goals without them.”

Randy Provence | Digital Marketing Manager
StayLinked

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager
StayLinked

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