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Smash your Targets

Your channel partners are constantly being courted by your competitors.

All these distractions have a direct impact on your ability to hit your sales targets. The good news is that you can become their vendor of choice and smash your revenue targets with highly engaging, Kick-Ass Channel Incentives.

Smash Target

We make Incentives work for you

Introducing Kick-ass Channel Incentives

The Essential Agency designed its end-to-end channel incentive solution to enable technology vendors and distributors to deliver highly impactful incentive programmes quickly, easily and at scale!

incentives that:

  • Drive deal registrations, accelerate sales and reward partners for enablement
  • Enable partners to track their results in real-time via a branded incentive platform
  • Fuel competition with leaderboards
  • Deliver prizes quickly and sustainably to almost any geographic location via our local hubs
  • Get detailed reporting to track engagement and establish ROI

Our Kick-ass Channel Incentives Framework

We know that running an effective Kick-Ass Incentive can be hard. Often the sheer complexity of trying to analyse CRM and sales data can be enough to stop an incentive from ever going ahead.

We start by working with our clients to understand what behaviours or outcomes they are looking to drive and with whom. Once we know this, we’ll design a programme to make that happen.

This will include:

  • Discovery Phase

    We review your goals and objectives to uncover the best way to incentivise your partners to achieve them.

  • Diving into Your Data

    Data is key to the success of any incentive. We work with you to ensure the information required can be extracted.

  • Creating Impact

    We’ll make sure you stand out from the crowd by creating an eye-catching theme for your incentive.

  • Gamifying Success

    We’ll build a branded incentive platform so your team and your partners can monitor their results and elevate their performance!

  • Helping you Launch

    With our comms pack of emails, social tiles, partner portal copy and email banners, we’ll ensure you have the right tools for a successful incentive launch.

  • Updates & Reports

    Once live, we’ll update your incentive platform based on your data, and we’ll create management friendly reports so you demonstrate the impact the incentive is having.

  • Rewards

    At the end of the incentive, we’ll provide your participants with their rewards, either via e-voucher or physical gifts, via our global rewards network.

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Channel Incentive Types

Whatever you’re trying to achieve, we have a channel incentive to help. Below are the four most popular channel incentives that consistently deliver results:

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Sales Accelerator

Typically, results in a notable 35% uplift in sales revenue

Close more sales, faster! Activate your channel sales teams, accelerate sales of specific products and hit your quarterly revenue targets.

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Deal registration

Typically, results in a 36% increase in Deal Registrations

Build a solid pipeline and encourage your partners to register their deals. Increase the number of deals in your sales pipeline. Target new logos, renewals, new products or existing customer expansion.

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Typically, results in a 44% rise in enablement participation and a 58% increase in certifications

Incentivise pre-sales, technical and sales teams to get skilled up on your products and services to achieve your certifications. The more they know the better they’ll be able to sell.

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Rising stars

A recent Kick-Ass Channel Incentive delivered $4.3m in incremental revenue

Accelerate growth with your Rising Star partners through custom incentives aligned to your joint go to market plan. Reward enablement, deal reg and sales and establish a powerful relationship that will keep on growing.

Our Kick-Ass Incentive Packages

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Run a short-term incentive to help you hit a specific target with your partners or distributors, across one or more regions.

Typically includes:

  • Branded incentive platform
  • Creative
  • Comms pack
  • Data analysis, updates & reporting
  • Global reward fulfilment
Get started with Essential
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If you’re looking to gain market share and disrupt your space, then running a year-long channel incentive programme can help you to do just that.

Activate and build loyalty with your partners
by incentivising the behaviours and activities across all the key roles including technical, sales and marketing.

Change your channel incentive requirements in line with your quarters to ensure you hit your targets and get your partners working more effectively to beat your competition!

Includes everything in the Essential package with quarterly incentive updates and multiple incentives to reward all the key roles.

Get started with Disrupt

The Essential B2B Channel Incentive Benchmarking Report

Our 2024 Channel Incentive report, is packed with insights to enhance your channel incentives. Our report covers the latest trends and offers benchmarks against global vendors.

It helps you determine the ideal incentive budget, understand popular and unpopular incentive types, and discover what prizes are most effective for motivating sales reps.

Additionally, it provides tips to boost participation and ROI.

Do you want to download the report to stay ahead?

Channel Incentives Report

Clients that trust us

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Make your next Incentive Kick-ass – Start with a Demo

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