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Kick-Ass Channel Marketing

need more headcount?

Are you being tasked with delivering more and more channel marketing without any additional headcount? At any one time, you’re probably juggling multiple communications, campaigns, MDF, events and incentives. The pressure of spinning so many plates can be immense.


We’ve been supporting channel marketers just like you for over 20 years.

If you need an extra pair of hands, an additional skillset or a regular partner to work alongside you to develop and execute your plans, our channel marketing team can help.


Tech Channel Marketing

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Partner Campaigns

We know how to create and deliver effective channel marketing campaigns both to and through the channel. We know what partners want and how to write in a language that talks to them.

Our support includes providing marketing-as-a-service (MaaS) solutions, campaigns in a box and creating co-brandable assets for Partner Portals.

We can even manage your Partner Portal for you, helping to encourage partners to use them and providing detailed reporting on engagement and lapsed partners.

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Channel Incentives

Incentives can be highly effective ways to influence channel behaviours to help you meet your business goals.

On the surface, they look easy to run but managing them often needs specialist skills to analyse complex data sets to establish what each partner has achieved. And then there are the prizes that need fulfilling.

We are experts in channel incentives and can do all the heavy lifting for you with our end-to-end incentive service and our self-serve incentive platform.

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Sales Buzz Days™

We’ve changed call-out days for the better.

The full ROI from focus days and call-out days hardly ever gets captured. A lot goes into arranging them and lots of activity happens on the day, but typically the only results tracked are sales.

Our Buzz Days™ platform captures ALL the activity made on the day. Leaderboards fuel healthy competition between sales reps and both revenue and deal reg values are displayed in real-time helping everyone stay focused on the target for the day.

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Partner Campaigns

Make the most of our extensive Channel Marketing experience

Nearly everyone in our team has previously worked in channel marketing and knows what makes partners tick. We can help you come up with innovative and engaging campaign ideas to drive engagement and ultimately generate sales, ensuring the campaigns are measurable for reporting, results analysis, and adaption for repeatability across regions.

Need those campaigns and assets added to your partner portal? We can do that too!

Incentivising the Sales Team

An end-to-end incentive solution

Get your channel sales teams on board and align them to your business goals.

  • Create pipeline by incentivising deal registrations
  • Close pipeline and hit your sales targets with a sales accelerator
  • Improve the sales and pre-sales enablement
  • Support case studies and PR

Our end-to-end incentive solutions start with your goals. From there, we’ll help you create and run a successful incentive supported by our incentive platform that enables your partners to track results and claim their rewards, from almost anywhere in the world.

Create a Buzz

our Buzz Days™ are engaging, competitive and fully measurable

If you’ve got sales call-out days to deliver as part of your marketing plan, then why not utilise our Buzz Day™ solution?

It’s a call-out day that centres around a Buzz Board leaderboard platform to increase team engagement and competition – they can be virtual, in person or both!

Proven to build pipeline, our Buzz Days™ are engaging, competitive and fully measurable enabling ROI to be tracked both on the day and beyond.


View all View all Testimonials

“As a business in the tech sector, we have worked with many agencies in the past and struggled to find one that grasped what we do. Not only do Essential really understand our business, but their output has excelled beyond all the previous agencies we have worked with. They are a great bunch of people to work with who continue to stay ahead of the curve and raise the bar – a true extension of our marketing team!”

Karen Taylor | Marketing Manager

“I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them.”

Bob White | Channel Business Manager
Palo Alto Networks

“Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results.”

Deb Szajngarten | Ex – PR Director

“The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!”

Francisco Antona | EMEA Marketing Manager
BlueStar Europe

“Essential are essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients.”

Helen Westendorp | Director and Head Locksmith

“Essential are a great agency. They understood our business and what we needed to deliver. We work fast and slightly chaotic at times and Essential managed that well. They also worked seamlessly with another agency we use as well as conforming to our internal processes and delivering on time. We will use Essential again. “

Joel Chimoindes | Vice President Maverick AV Solutions Europe
Tech Data

“Essential are in tune with what Treehouse stands for – they help unlock opportunities for us and ultimately for our clients. Their passion, enthusiasm and expertise are assets to a team of which we are all proud. They are Essential.”

Helen Westendorp | Director and Head Locksmith

“Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed the plan.”

Linda Patterson | Group Marketing Director UKI
Tech Data

“Love the creativity, knowledge about the market and various different industry sectors. Really nice to work with, very approachable and collaborative.”

Maria Ferrara | Service Provider Marketing Manager
Palo Alto Networks

“Essential is a great agency to work with. They think with us and are creative in their approach to increase our visibility. Essential is also effective at filtering and directing requests so we can be more effective and aligned with our business drivers when responding to press queries.”

Pascal Geenens | Director Threat Intelligence

“Essential delivered a stellar job creating and designing our European vendor corner for one of our strategic partners.”

Peter Delagaye | Channel Marketing Manager

“StayLinked would highly recommend Essential for companies facing the challenges we faced in launching our Evolve platform. Put simply, we would not have been able to fulfil our marketing goals without them.”

Randy Provence | Digital Marketing Manager

“Working with everyone at Essential has been an absolute pleasure. It is rare to find a dedicated team of experts in our industry that truly understand what it takes to launch a product, develop interest, and maintain momentum.”

Randy Provence | Digital Marketing Manager

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

Get in Touch

Looking for Channel Marketing support?

Don’t risk burnout! We can help you to deliver your plan and can even be a white-labelled member of your team working directly with your channel. Get in touch for an initial exploratory call. We’d love to hear from you.