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The Essential B2B Tech Benchmarking Incentive Report 2024


Download the report to:

  • Learn about the latest channel incentive trends
  • Benchmark the performance of your channel incentive(s) against other vendors globally
  • Identify the ideal channel incentive budget
  • Understand the most and least popular types of channel incentive
  • See what prizes vendors are offering
  • Find out what prizes incentivise sales reps the most and the least
  • Get insights into how to increase incentive participation and ROI
Channel Incentives Report

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Helping you create  Kick-Ass incentives


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“I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them.”

Bob White | Channel Business Manager
Palo Alto Networks

“Essential are a great agency. They understood our business and what we needed to deliver. We work fast and slightly chaotic at times and Essential managed that well. They also worked seamlessly with another agency we use as well as conforming to our internal processes and delivering on time. We will use Essential again. “

Joel Chimoindes | Vice President Maverick AV Solutions Europe
Tech Data

“Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed the plan.”

Linda Patterson | Group Marketing Director UKI
Tech Data

“Love the creativity, knowledge about the market and various different industry sectors. Really nice to work with, very approachable and collaborative.”

Maria Ferrara | Service Provider Marketing Manager
Palo Alto Networks

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