Cookie Policy
Cookie Policy
Last updated: 23 January 2026
Please read this cookie policy carefully as it contains important information on who we are and how we use cookies and other similar storage and access technologies (SATs) on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.
Who we are
This website is operated by Essential Communications Ltd trading as “The Essential Agency”. We are a UK-based business that provides marketing solutions to organisations. For more information about us, please see our About Us page.
Our website
This cookie policy relates to your use of our website, https://theessential.agency/.
Throughout our website, we may link to other websites owned and operated by certain trusted third parties. These other third-party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third-party websites, please consult their policies as appropriate.
Cookies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These are used to recognise you as a user, to track your current visit and how you navigate the site, so we can enhance your user experience. We also store your data to record information about your preferences or past actions.
For example, we may monitor how many times you visit the website, which pages you visit, traffic data, location data and the originating domain name of your internet service provider. This information helps us to improve our website, products/services, marketing, customer relationships and experiences.
For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.
For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.
Consent to use cookies and changing settings
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.
You can withdraw any consent to the use of cookies or other similar technologies or manage any other such preferences by clicking on the blue fingerprint icon at the bottom, left-hand side of any page on our site. You can then customise your preferences by toggling settings for basic operations, content personalisation, site optimisation and ad personalisation then saving your preferences. It may be necessary to refresh the page for the updated settings to take effect.
Our use of cookies
The table below provides more information about the cookies we use and why:
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Purpose |
| __cf__bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimise user experience by maintaining session consistency and providing personalised services. |
| elementor | Never expires | The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time. |
| wpEmojiSettingsSupports | Session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Purpose |
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| __hssrc | session | HubSpot cookie sets this cookie to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (which increments with each pageview in a session), and session start timestamp. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Purpose |
| Li_gc | 6 months | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. |
| Lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| Bcookie | 1 year | LinkedIn sets this cookie to track the use of embedded services. |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
Third-party access to the cookies
The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.
How to turn off all cookies and the consequences of doing so
If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.
For further information about cookies and how to disable them, please go to the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.
How to contact us
Please contact us if you have any questions about this cookie policy or the information we hold about you.
If you wish to contact us, please send an email to hello@theessential.agency.
Changes to this policy
We may change this policy from time to time. When we do, we will inform you by displaying a prominent notification on our website.