Content marketing
89% of B2B buyers now use AI to research vendors before they ever talk to sales. If your content is not built to be found, understood, and cited by both Google and AI platforms, you are invisible at the exact moment buyers are deciding who to trust.
No obligation. We will show you exactly where you stand and where the opportunities are.
B2B buyers who use generative AI during vendor research
Buyers who now start their journey in an AI chatbot, not Google
Of the buying decision made independently before first contact with sales
More leads from content marketing than outbound
The HArd Truth
If any of these sound familiar, keep reading.
01
AI-generated content without brand context, expertise, or audience understanding. Technically present. Completely forgettable. Your buyers can tell. Your competitors are doing the same thing, which is the only reason it has not hurt you yet.
02
Stuffed with keywords but says nothing new. No clear audience. No clear position. And, no call to action that connects to a commercial outcome. Invisible on search and ignored by AI platforms.
03
When a buyer asks ChatGPT, Perplexity, or Google’s AI Overviews for a vendor recommendation, who gets cited? Right now, it is whoever has the clearest, most authoritative, most machine-readable content on the topic. That could be you.
Our Approach
Most agencies are still writing for 2022’s search engine. We build content that earns authority with human readers, ranks on Google, and gets pulled into AI-generated answers, using one process, not three different ones bolted together.
01
We track your industry to find the issues your audience is actively searching, asking AI tools, and talking about, not just what keyword tools say has volume.
02
Our writers craft issues-led content that takes a genuine position. We use AI to research and brief; voice, judgement, and expertise are always human.
03
Structured, sourced, and signalled so it ranks on Google and gets cited as a source by ChatGPT, Perplexity, and AI Overviews.
04
Scroll-stopping social content built to get your work in front of the people who need to read it.
05
Traffic and rankings are a means, not an end. We report on leads and pipeline influence, not vanity metrics.
Find Out
Want to find out how your content compares to your competition, on Google and in AI search? Looking for ideas to improve it? Struggling with engagement?
Book a free content audit with one of our team.
Most agencies are still writing for 2022’s search engine. We build content that earns authority with human readers, ranks on Google, and gets pulled into AI-generated answers, using one process, not three different ones bolted together.
Packages
What Clients Say
“
The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, gets us results.
Marketing Manager
Sitara Duggal
Free Resource
Our Content Marketing report is packed with insights to benchmark your content against others in the B2B tech sector, covering trends, content frequency, and how competitors are using AI.
The report looks at the content strategies of vendors, distributors, and VARs. It highlights the most and least common content types, and offers tips to increase engagement and get better results.
Questions Worth Asking
A writer gives you words on a page. We give you a strategy behind those words: intent research, competitor gaps, distribution, and a structure built to earn authority with Google and AI platforms. The writing is the output, not the whole job.
Early technical and on-page wins can show within 4 to 8 weeks. Meaningful ranking and pipeline impact from new content typically builds over 3 to 6 months, and compounds from there. Anyone promising overnight results is not being straight with you.
We use AI to speed up research and briefing. Every piece is written, reviewed, and signed off by a human with real subject expertise. AI has no voice, no judgement, and no accountability. Your brand needs all three.
Most of our clients keep their in-house team for day-to-day output and bring us in for strategy, technical SEO, GEO, and the pieces that need outside expertise or extra capacity. We slot in around your team, not instead of it.
Traffic and rankings are a means, not an end. Every report ties back to leads generated and pipeline influenced, so you can see what content is actually contributing to revenue.
Book a Demo
30 minutes. No obligation. We will show you exactly how Sentinel works for your specific business and what it would look like configured for you.
Or contact us at theessential.agency/contact
