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We’re on a Mission
to Rid the Tech Sector of Utterly Boring and Beige Content

The tech sector is full of content that is below par!

Too many companies are churning out pieces with little to no thought about whether anyone will find them useful or even remotely interesting.

ChatGPT and other AI tools are making content marketing worse.

Your audience is drowning in a sea of boring, jargon-filled content that adds zero value and turns them off your brand.

So, what’s the solution?
How can you MAKE your content KICK-ASS?

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Content that gets engagement

Introducing Kick-ass Content Marketing

The good news is that while everyone else is churning out boring, beige and bland content YOU have an opportunity to create a content marketing plan that really kicks ass!

Content that:

  • Aligns with the current issues your audience cares about
  • Is highly engaging, tells a story and provides real value to your audience
  • Is fully optimised for SEO, so it can be found by your audience, and Search Engines
  • Includes a clear call-to-action (CTA)

Our Kick-ass
Content Methodology

At The Essential Agency, we take a totally different approach to content marketing for our clients. We use our tried and tested methodology to craft compelling stories that will cement you as thought leaders and increase engagement.

  • Monitor your industry for hot topics

    We track your industry to identify the key issues that your audience wants to read about.

  • Write high-value content

    Our expert writers will then craft engaging stories that position you as true thought leaders.

  • Optimise for SEO

    Our SEO team will optimise your content and make it ‘web team ready’ with everything they need to get it live on your site.

  • Promote

    We’ll craft what we’ve termed ‘scroll-stopping’ social posts to literally stop those scrollers in their tracks, so they read your content.

  • Measure impact

    We’ll use data to evaluate how your content is performing and the value it is delivering.

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Our Kick-ass Content Packages


Our Essential and Disrupt content packages can be wholly outsourced or can complement your current in-house team.

Kick-Ass Essential Content Marketing

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Designed for SMBs or larger companies looking to complement their existing
in-house content team.

Our Essential retainer includes the following monthly services:

  • Industry issues monitoring
  • Planning & scheduling
  • 2 x 750 word content pieces
  • 1 x 1,200 word content piece
  • Optimise content for SEO
  • 6 x engaging social posts
Get started with Essential

Kick-Ass Disrupt Content Marketing

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Designed for companies looking to make a big impact in their market and disrupt the status quo.

Our Disrupt retainer includes the following monthly services:

  • Industry issues monitoring
  • Planning & scheduling
  • 3 x 750 word content pieces
  • 1 x 1,200 word content pieces
  • 1 x 1,500-1,800 word content piece
  • Optimise content for SEO
  • 10 x engaging social posts
  • Plus, a quarterly report of website SEO score, keyword rankings vs competitors, website traffic and LinkedIn engagement
Get started with Disrupt

Kick-Ass Bespoke Content Marketing

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Designed for companies looking for a fully bespoke content marketing solution which could include a higher volume of content and/or support from our creative, digital, translation, SEO, video or PR services.

Contact us, and we’ll create a kick-ass package just for you.

Get started with Bespoke

The Essential B2B Tech Content Benchmarking Report

Our 2024 Content Marketing report is packed with insights to boost your content marketing. Our report covers future trends and content frequency and, you can benchmark yourself against your peers in the tech sector.

It details the content strategies of vendors, distributors, and VARs, highlights popular and unpopular content types, explores AI adoption in tech, and offers tips to increase engagement and achieve the best results.

Do you want to download the report to stay ahead?

Content marketing Report


View all View all Testimonials

“As a business in the tech sector, we have worked with many agencies in the past and struggled to find one that grasped what we do. Not only do Essential really understand our business, but their output has excelled beyond all the previous agencies we have worked with. They are a great bunch of people to work with who continue to stay ahead of the curve and raise the bar – a true extension of our marketing team!”

Karen Taylor | Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed the plan.”

Linda Patterson | Group Marketing Director UKI
Tech Data

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