intY
Giving back
web control
intY was founded in 1997 in Bristol and is a leading cloud distributor. The company has a simple mission – to provide its partners with the knowledge, resources and support they need to truly reap the benefits of selling cloud solutions.
Being Held Hostage
While intY was busy focussing on the support they offered their partners, their own website wasn’t receiving the same kind of care and attention.
Unfortunately for intY, the agency they had been working with was no longer providing the right level of support and the site they had built was not performing as it should. The backend of the site had become very slow and so was the speed of support they were receiving. This resulted in the marketing team spending large amounts of time trying to design and create new pages and content for themselves.
The intY team no longer had full control of their site and was being held to ransom by their agency.
A Website Rebuild
The first thing The Essential Agency did was to perform a backup of the site. The previous agency had not performed this basic, daily website management function for a considerable length of time. It proved to be very timely, as hackers breached the site the very next day. The previous agency had left the site vulnerable by failing to update the plugins, exposing it to security risks. This was a priority and something The Essential Agency worked on and created an ongoing plan to cover.
“The speed and responsiveness of the team at Essential was phenomenal and something we’re very grateful for.” Harriet Willshaw, Product Marketing Executive, intY
However, beyond resolving the immediate issues, the key task was to build a new website. A site that was faster, more responsive, more flexible and more within the control of the marketing team at intY. This required creating an identical, but new site in parallel. The design and content needed to match the old site, but it also needed to be built in a way that improved the performance and gave design, content and technical control directly to the internal team.
“The new site allows us to do our jobs more effectively and is now where we need it to be. The process of creating it was about as smooth as it could be and not only did the Essential team build the new site without disrupting our business, they actually saved it a couple of times as the old website faltered.” Harriet Willshaw, Product Marketing Executive, intY
Once the site was complete, The Essential Agency provided ongoing consultancy and support. But the intY team finally had control of their own website.
The Result
The new website gave control back to intY’s marketing team. This meant that new content and updates could be created and loaded much quicker. They were also empowered by the improved content-editing tools such that they no longer needed external resources to design new pages or templates, they now had the ability to do this themselves. The team saved time and effort and the new site – thanks to the ongoing consultancy and key focus on SEO provided by The Essential Agency – performed better that the old site ever had.
“We saw improved results from better security, better SEO and a site that was quicker and easier to manage. The Essential Agency empowered us to do our jobs better and worked with us as consultants and partners, helping us to grow our skills and therefore the business.” Harriet Willshaw, Product Marketing Executive, intY
