TouchStar needed a marketing partner that genuinely understood its business and sector.
At the time, the company was operating five separate websites across the group. This fragmentation made it difficult to present a clear, consolidated brand, limited cross‑selling opportunities, and created operational and cost challenges when maintaining and optimising the sites.
The objective was clear but high‑risk:
migrate five disparate websites into a single platform without compromising performance, while creating a stronger foundation for SEO, brand clarity, and future growth.
TouchStar partnered with The Essential Agency to lead the consolidation and long‑term optimisation of its digital presence.
The Essential Agency supported the project end‑to‑end, covering:
A dedicated team of 2–5 specialists from The Essential Agency worked closely with Touchstar, taking a highly collaborative, partnership‑led approach.
Touchstar selected Essential based on the agency’s professionalism, breadth of services, credibility, and, critically, its deep expertise in the sectors Touchstar operates in. This engagement began in 2015 and continues today, reflecting a long‑standing strategic partnership rather than a one‑off project.
The consolidated website launched successfully and delivered measurable improvements.
By benchmarking performance before and after launch, Touchstar saw clear progression in:
The site now achieves a website health score of 97, a significant improvement and a strong indicator of technical and SEO performance.
Equally important, Touchstar moved from a restrictive legacy platform to a content‑managed, future‑proof solution. This shift gave the internal team far greater control over optimisation and ongoing development, removing previous cost and capability limitations and enabling continuous improvement.
From a delivery perspective, The Essential Agency:
Touchstar highlighted Essential’s partnership‑led approach as a key differentiator, describing the team as a genuine extension of its marketing function. The focus was not just on delivery but on empowering Touchstar to achieve the best possible outcome from the platform in the long term.
