Radware Digital
Revitalising Radware’s Outbound Campaigns and Elevating Customer Engagement
As part of its mission to provide organisations with state-of-the-art, frictionless security. Radware wanted to raise awareness of its award-winning portfolio of cyber security and application delivery solutions. They approached The Essential Agency seeking a fresh approach to their case studies.
Radware wanted help with showcasing real-life examples of how their solutions have helped customers achieve their security goals. Additionally, Radware wanted to accelerate awareness and take up for their newly launched customer engagement platform, Radware Link.
The Essential Agency already possesses an in-depth knowledge of cyber security, based on our extensive work with international clients. We busily set about working with Radware and its clients to create case studies. Needing to highlight the unique differentiators and value that Radware solutions delivers to its customers.
Content that Converts
The Essential Agency created a lineup of compelling customer case studies. Unveiling the real-life triumphs of Radware solutions in tackling security needs head-on. These success stories have become valuable assets, fostering trust and credibility by demonstrating how Radware addresses security challenges and delivers on its commitments.
The case studies have provided Radware with a distinctive edge. Showcasing the exceptional features, benefits, and unparalleled support of its solutions.
The Impact
Radware customer case studies are valuable marketing assets. Propelling Radware to build trust, showcase its value, and drive sales through real-life evidence of how its solutions, services, and support empower its customers.
Customer Engagement Platform
Based on the success of the case study campaign Radware enlisted the expertise of The Essential Agency to accelerate the awareness and take up for their newly launched customer engagement platform, Radware Link. The Radware Link Customer Program is a game-changing initiative that empowers professionals from around the globe to stay ahead of cybersecurity challenges through shared insights and experiences.
To ensure the program’s success, Radware entrusted The Essential Agency to craft a customer engagement strategy that goes beyond the ordinary. The mission was clear: cultivate a positive, engaging, and interactive relationship, fostering unwavering loyalty, unmatched satisfaction, and passionate brand advocacy.
We sent a series of tailored communications to eligible customers, known as Radware Champions, inviting them to participate in various activities, including community forums, success stories, video testimonials, and event speaking opportunities.
Radware Champions were generously rewarded for their active engagement. With each completed activity, they earned valuable points that could be redeemed for a treasure trove of thrilling rewards. It was a win-win situation!
The Result
The Radware Link Customer Program yielded significant results, both in terms of customer engagement and product development:
- Enhanced Customer Engagement The program fostered stronger connections between Radware and its customers, establishing a sense of loyalty and advocacy. Champions shared feedback, and contributed to the overall growth of the brand.
- Influenced Product Development By involving Champions in the product development process, Radware gained valuable insights and perspectives. Customer feedback continues to influence the direction of future solutions, resulting in more customer-centric products and features.
- Increased Customer Satisfaction The tailored communications and exclusive perks provided through the program significantly improved customer satisfaction levels. Champions felt valued, appreciated, and motivated to continue their partnership with Radware.
- Igniting Brand Advocacy In the last six months over a thousand customers have joined the Radware Link Customer Program. The overwhelming majority of customer case study referrals now originate directly from the program. This remarkable shift is a testament to the program’s value. Fostering a strong network of brand advocates who are eager to showcase the exceptional results they have achieved with Radware’s solutions.
The Radware Link Customer Program’s focus on exclusive benefits, personalised communications, and ongoing feedback resulted in heightened engagement, improved customer satisfaction, and a customer-centric approach to innovation.
Radware continues to leverage the insights and advocacy of its Champions. To further enhance its solutions and deliver exceptional value to customers. The program stands as a testament to Radware’s commitment to building strong customer relationships and fostering a culture of collaboration and innovation.
ROI
Our Buzz Days overachieved on the estimated ROI. Palo Alto Networks are continuing to use this solution in FY22 following the strong results delivered in FY21 with two Buzz Days confirmed for September 2021.
The solution has also proven to be futureproof. In that it can also be used in a hybrid way, for companies that are starting to return to work but for whom some staff are still remote working. It can also support a fully in-person call-out day as the social wall can be displayed on the large screens on the sales floor. This ensures the sales leads are all properly recorded and reported on, which was often a challenge on in-person days.
About Radware
Radware is a global leader in Application Delivery and Cyber Security solutions for virtual, cloud and software-defined data centres. Its award-winning solutions portfolio delivers service-level assurance for business-critical applications while maximising IT efficiency. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. Radware maintains international headquarters in Tel Aviv, Israel and corporate headquarters in the U.S. Global presence includes offices in the Americas, Europe, Middle East, Africa, and Asia Pacific regions.
