Radware
Thought Leadership & PR
The Challenge
To enhance Radware UK and Ireland’s presence in security, trade, vertical, and channel press, the goal was to bolster its profile while implementing a strategy to expand its customer base across various sectors in the UK. Including technology, security, financial services, retail, government, utility, gambling, and ISP/hosting. Read more to discover how we elevated the Radware PR strategy.
The Solution
We created a proactive Radware PR strategy that complements their news pipeline. At the heart of the strategy is a thought leadership programme. Aimed at the technology and security trade titles, channel press and crucially the vertical magazines writing for the sectors that Radware wants to engage with.
In the fast-paced security industry, characterised by new high-profile cyber-attacks every week, the team implemented a reactive media strategy. Regularly turning security issues identified by the Radware Emergency Response team into news stories.
Using well-established relationships, we jumped on stories to offer Radware’s opinion on the situation either through news bulletins and interviews, letters to the editor, and opinion pieces.
The Result
Within a year, Radware effectively solidified its position as a thought leader within the media landscape. This accomplishment signifies the company’s authoritative standing and influence in shaping discussions and perspectives within the industry.
Radware is regularly featured in its key target press. Including Forbes, SC Magazine, Computing, International Business Times, IDG, Total Telecom, ZD Net and IT Pro Portal.
Additionally, Radware has garnered coverage in The Times, The Telegraph, The Independent, The Mirror, Sky News, and the BBC World Service.
More Reading: The Guide to Increasing ROI through PR
