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A rapid switch to an online business mode|

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The Challenges

How to find a fresh approach for a face-to-face business model during lockdown and rapidly promote new and existing solutions during challenging times.

Treehouse are experts at helping businesses, primarily in the defence sector, improve organisational effectiveness, collaboration and innovation through development programmes and executive coaching. At the onset of the Covid-19 lockdown, they had to find a fresh approach for their own business and devise new ways to offer their usual on-site, face-to-face programmes to their current and new clients, at the same time as adhering to the demands of social distancing and home working.

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The Solution

Worked closely with the client to develop a new online service offering and the production of campaign assets in a short timescale.

With Essential’s help, Treehouse successfully set up and ran a series of free-to-join workshops aimed at an audience of executives who had, on the whole, never worked from home before.

To a very short timescale and working very closely with the Treehouse team, Essential:

The Result

Close collaboration between Essential and Treehouse working towards the same goal in a very short timescale meant results surpassed expectations

The marketing collateral and online workshops resulted in: 

  • 60% of sign-ups attended
  • 85% or more of the participants said the workshops were either Very Good or Excellent 
  • Two new strong leads of the business
  • A trebling of website traffic
  • A substantial amount of new website content has led to a stronger web presence and a trebling of web traffic since January 2020
  • Increased awareness of Treehouse on social media, in particular LinkedIn

Campaign elements: 

  • 4 workshops
  • 5 landing pages
  • 2 blogs
  • 1 infographic
  • 1 video
  • 6 marketing emails
  • Lots of 1-2-1 emails

Campaign analytics:

  • 1,979 page views
  • 28 LinkedIn posts
  • 2,332 LinkedIn impressions
  • 15 Twitter posts
  • 4,458 Twitter impressions
  • 864 video views
  • 101 clicks
  • 84 reactions
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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
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“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

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