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Channel Incentive

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The Challenges

To devise an end-of-year Juniper incentive for the Tech Data sales team.

  • To generate healthy competition between the sales people and encourage them to bust the final end-of-year target.
  • To meet a brief of ‘fun, different and engaging’, to take place in London and to a specified budget.
  • To provide end-to-end event management and communications from launch through to the event.
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The Solution

Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment before heading to the world-famous Ice Bar for a nightcap.

Essential managed the complete event including the creation of a microsite to host all the details of the incentive and a teaser email campaign to galvanise the competitive spirit.

The Result

Engagement in the incentive was high and the team did indeed bust their target!

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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
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“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

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