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BlueStar Europe
A rapid switch to an online business mode|

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The Challenges

To set up a blog platform that can support six vertical markets and four language variants with the addition of a generic cross vertical newsletter.

This included:

  • Creating regular blogs for each of the vertical sites in English including Warehouse, Security, POS/MPOS, Mobility and Generic Cross Vertical.
  • Creating a process in which external contributors could submit content.
  • Translation of each blog into French, German and Spanish.
  • Promoting each blog via a monthly eNewsletter for each vertical and each language.
  • Writing and scheduling posts to further promote the articles via social media.
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The Solution

Essential designed and built a blog platform for BlueStar based on a standard template using its marketing automation platform

We adapted the template to incorporate a distinct element reflecting each of the six supported verticals: Mobility, Warehouse, POS/mPOS, Healthcare, Security, and RFID.

  • We built a total of 4x individual language blogs, each with 6x vertical channels with different branding.
  • We created the initial blog hierarchy and design in English and created the French, German and Spanish versions based on this structure. Each blog site stands alone but was linked back to each vertical and language in addition to the main BlueStar website.
  • Vendors supported advertising by either (a) sponsoring the header banner on a vertical page or (b) having a dedicated article written for the blog on behalf of the vendor.
  • A sign-up form is included on each blog to capture leads from new partners who find the blogs through search or via social media.

The Result

  • Essential has successfully delivered 180,762 emails with a 7.29% open rate.
  • There have been 5,293 total visitors to the blog, spending an average of 5.7 minutes on site.
  • Since the launch of the EU newsletter, the company’s main website,, has seen a 21.3% increase in web visitors.
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View all View all Testimonials

“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

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