SEO in 2025 - Why B2B needs to invest!

An opportunity for B2B tech companies through SEO

With the rapid emergence of AI in 2024, investing in SEO ‘Search Everywhere Optimisation‘ is no longer optional but essential. For B2B tech companies aiming to gain a competitive edge in 2025, SEO research and implementation should be high on the list.

85% of large tech firms are expected to invest in SEO in 2025. Optimising websites for search engines is more crucial than ever.

And, despite over 90% of global searches occurring on Google, a staggering 90% of web pages are failing to attract any organic traffic at all.

Here are some more reasons why SEO is vital in 2025:

• Less than 1% of users get to the second page of search results
• The first organic search result has an average click-through rate of 27.6%, 16% for position 2 and 11% for 3
• The average age of the top result is 2.6 years old – achieving success requires commitment and patience
• Voice search will increase to over 2 billion a month in 2025: With 70% of voice search results pulling from ‘Featured Snippets’ and ‘People Also Ask’
• Featured snippets and AI responses after predicted to achieve the highest click-through rates of 30%+ in 2025
• Essential can help get you there.  SEO agencies charge an average of $3,200 per month, our service includes content research and creation in addition to SEO and this starts at £2,000 per month or why not try our SEO Content as a Service (SCaaS lol) starting at £500, one-week turnaround.

How Essential can help with SEO

At The Essential Agency, we help B2B tech clients to increase website traffic from search, increase dwell time and improve website conversions. 

Our SEO and content teams work hand in hand to fully optimise all content for SEO, ensuring our clients’ websites are as healthy as possible from an SEO perspective.

We are seeing big improvements in keyword rankings, intent-based traffic and conversions as a result of this strategy. Yet, we still come across so many companies that are paying little to no attention to SEO and are missing out.

The Essential SEO research project

To address this, we’ve embarked on a new piece of research to establish the average website health score across websites in both the UK and the US.

The key requirement is that the website is for a B2B company that provides a technology product or service to other businesses.

We will run SEO audits across these websites. Establishing the average health score and identifying both the most common errors and omissions and the opportunities for improvement.

We’ll then create a report to help businesses improve their SEO. All results will be anonymised.

Sign up here to get involved. You’ll also receive a copy of the research when it’s completed in early 2025, before its general release.

Sources:

Forbes: SEO Statistics for 2024

Semrush: B2B Marketing Statistics 2024