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BlueStar Europe

Blog platform Case Study

The Challenge

To set up a blog platform that can support six vertical markets.  In four language variants with the addition of a generic cross vertical newsletter.

This included:

  • Creating regular blogs for each of the vertical sites in English.  Including Warehouse, Security, POS/MPOS, Mobility and Generic Cross Vertical.
  • Creating a process in which external contributors could submit content.
  • Translation of each blog into French, German and Spanish.
  • Promoting each blog via a monthly eNewsletter for each vertical and each language.
  • Writing and scheduling posts to further promote the articles via social media.

Digital Marketing Strategy

The Solution

Brainstorm ideas using your data

Essential designed and built a blog platform for BlueStar based on a standard template using its marketing automation platform

We adapted the template to incorporate a distinct element reflecting each of the six supported verticals: Mobility, Warehouse, POS/mPOS, Healthcare, Security, and RFID.

  • We built a total of 4x individual language blogs, each with 6x vertical channels with different branding.
  • We created the initial blog hierarchy and design in English. Then created the French, German and Spanish versions based on this structure. Each blog site stands alone but was linked back to each vertical and language. As well as the main BlueStar website.
  • Vendors could support advertising by either sponsoring the header banner on a vertical page or having a dedicated article written for the blog on behalf of the vendor.
  • A sign-up form is included on each blog to capture leads from new partners who find the blogs through search or via social media.

The Result

  • Essential has successfully delivered 180,762 emails with a 7.29% open rate.

  • There have been 5,293 total visitors to the blog, spending an average of 5.7 minutes on site.

  • Since the launch of the EU newsletter, the company’s main website, bluestarinc.com, has seen a 21.3% increase in web visitors.

 

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