Digital Marketing Services

Gaining advantage in a Digital first world

With so many channels and digital marketing tools available, it’s hard to know what’s going to deliver the best results. 

That’s where our digital team comes in. We’ll talk through your goals, look at how your digital marketing is performing and come up with a plan to align it with your objectives. 

Whether your online presence is long overdue for a refresh, your social engagement has waned, or your website isn’t generating the traffic you’d hoped for, we’ve got your back. 

Insights

We’ll dive into your data with a website audit, traffic analysis and campaign metrics to build insights that will shape your digital marketing strategy.

Strategy

Combining insights and your business goals, we'll develop a plan to get you noticed and encourage your target audience to act.

Optimisation

We will resolve the SEO issues on your website, optimise your content and give you the tools to track and measure your SEO performance.

Execution

Our team is skilled in a wide range of tools, from design software and CMS platforms to marketing suites, enabling us to help your campaigns to really Kick-Ass!

Digital Methodology

Kick-Ass websites

Your website sits at the core of your digital marketing programme.

Regular healthchecks are required to ensure it is working optimally and is fully optimised for search. ent plan.

Our website healthcheck service includes:

A full website health and SEO audit

A comprehensive analysis of your website to identify potential issues affecting its performance, usability, and its ability to rank highly on search and AI platforms.

15%

Analysis of website traffic data

Providing crucial insights into how users interact with your website, allowing you to understand their behaviour, identify areas for improvement, optimise your content and marketing strategies.

30%

Analysis of Google Search Console Data

Gaining direct insights into how your site performs in Google search results

45%

Search ranking for your target keywords

A detailed overview of how your website performs in search engine results pages (SERPs) for specific keywords.

60%

A SEO fix list for your website

A comprehensive list of fixes to apply to your website to improve both website health and SEO.  (We can apply these fixes for you).

85%

Further Recommendations

How to improve your website’s SEO now and keeping it optimised to beat the competition moving forward.

100%

Kick-Ass Digital Marketing

Integration is key

Most digital marketing strategies focus on short-term gains at the expense of long-term goals.  

Our Kick-Ass Digital Marketing Strategy focuses on achieving sustainable growth for your business by:

  • Removing the barriers to your website being found in the search engines
  • Maintaining maximum website health to optimise the user experience
  • Focusing on the buyer’s journey from discovery, through to consideration and decision
  • Giving emphasis to your target keywords and increase their search ranking over time
  • Creating Kick-Ass Content that that is optimised for search and converts
  • Adding proof points such as case studies and conversion tools
  • Sweating your content assets through email marketing, social media and offline channels so everything is integrated
Digital Goals
The building blocks of Digital Marketing

Killer Content SEO

Optimising your content so you dominate the search results

Why spend all the effort creating a great piece of content if no one is going to find it? Our digital marketing team and copywriters are aligned to ensure that your website content not only hits the spot in terms of readability but is also optimised for search engines including AI LLMs.

We use industry-leading tools to identify the most relevant keywords to use and track these to ensure your website rises in the search rankings.

SEO isn’t a one-off fix though. Just like your car, your website also needs a regular service to identify any new issues that need addressing and to ensure it performs at its best.

Digital Execution

A breadth of knowledge and tools

We live and breathe the Inbound methodology in our approach to everything digital. The formula is simple: Get Noticed > Drive Engagement > Trigger Action

To complement this, we are equipped with a wealth of martech expertise that we can utilise on your behalf including:
  • Website CMS platforms such as WordPress, Squarespace, Wix, HubSpot
  • CRM / Marketing Platforms such as HubSpot, Pardot, Sharpspring, Marketo
  • The Adobe Creative Suite and content tools such as Canva and Biteable
  • AI tools such as ChatGPT and Midjourney
  • SEO tools such as SEMRush and SE Ranking
  • Integration and data collection tools such as Zapier and Typeform
Boost your digital marketing

Let's Talk

Like what you see? Get in touch and let’s see how we can help.

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