We’ll help you 
Smash your sales targets
Your channel partners are constantly being courted by your competitors.
All these distractions have a direct impact on your ability to hit your sales targets. The good news is that you can become their vendor of choice and smash your revenue targets with our highly engaging, Kick-Ass Channel Incentive services.
Why choose our Kick-Ass Channel Incentive Service
We offer a comprehensive, end-to-end solution that enables technology vendors and distributors to deliver impactful, engaging incentive programmes quickly, easily, and at scale.
Our channel incentive service is tailored to change behaviour, increase partner engagement, drive deal registrations, accelerate channel sales, and reward partners for their engagement, loyalty and performance.
Introducing Kick-ass Channel Incentives
The Essential Agency has designed an end-to-end channel incentive solution to enable technology vendors and distributors to deliver highly impactful incentive programmes quickly, easily and at scale!
- Drive deal registrations, accelerate sales and reward partners for enablement
- Fuel healthy competition with gamification elements such as leaderboards
- Deliver prizes quickly and sustainably to almost any geographic location via our local hubs
- Empower partners to track their results in real-time via a branded incentive platform
- Track engagement and establish ROI with our detailed reporting
Our Kick-ass Channel Incentives Framework
We know that running an effective Kick-Ass Incentive can be hard. Often the sheer complexity of trying to analyse CRM and sales data can be a barrier.
That’s why we start by working with our clients to understand the behaviours or outcomes they want to drive and with whom. Once we know this, we’ll design a programme to make that happen.
This will include:
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Discovery Phase
We review your channel goals and objectives to uncover the best way to incentivise your partners to achieve them.
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Diving into Your Data
Data is key to the success of any channel incentive. We work with you to ensure the information required can be extracted in a suitable format
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Creating Impact
We’ll make sure you stand out from the crowd by creating an eye-catching theme for your incentive.
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Gamifying Success
We’ll build a branded incentive platform so your team and your partners can monitor their results and elevate their performance!
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Helping you Launch
With our comms pack of emails, social tiles, partner portal copy and email banners, we’ll ensure you have the right tools for a successful incentive launch.
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Updates & Reports
Once live, we’ll update your incentive platform based on your data, and we’ll create management friendly reports so you demonstrate the impact the incentive is having.
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Rewards
At the end of the incentive, we’ll provide your participants with their rewards, either via e-voucher or physical gifts, via our global rewards network.
Unlock the full potential of your tech channel incentives with our specially designed scorecard. Discover your incentive blind spots and receive actionable steps to enhance your strategies.
Take the scorecard now and start delivering exceptional rewards to your channel!
Channel Incentive Types
Whatever you’re trying to achieve, we have the right channel incentive programme to help.
Below are our four most popular channel incentives that consistently deliver results.
Sales Accelerator
Can result in an impressive 35% uplift in sales
CLOSE DEALS FASTER!
Activate your channel sales teams, accelerate sales of specific products and hit your quarterly revenue targets.
By focusing on accelerating the sales of specific products, you can ensure that your team is strategically targeting high-impact opportunities. This approach not only helps in hitting your quarterly revenue targets but also maximises the efficiency and effectiveness of your sales efforts.
Deal registration
Increase deal registrations by upto 36%
INCREASE THE NUMBER OF DEALS!
Build a solid pipeline and encourage your partners to register their deals. Increase the number of deals in your sales pipeline. Target new logos, renewals, new products or existing customer expansion.
By focusing on partner sales and engagement, you can motivate your partners to actively participate in the sales process, ensuring they are fully invested in promoting your products. This not only boosts the number of registered deals but also strengthens the relationship with your partners, leading to more consistent and reliable sales outcomes.
Rising stars
Delivered $4.3M in incremental revenue from one incentive
DRIVE PARTNER ENGAGEMENT
Accelerate growth with your Rising Star partners through custom incentives aligned to your joint go to market plan. Reward enablement, deal reg and sales and establish a powerful relationship that will keep on growing.
By tailoring your channel incentives to the specific needs and strengths of these partners, you can drive exceptional performance and engagement. Rewarding key activities not only motivates your partners but also ensures they are fully equipped and committed to promoting your products!
Enablement
Achieve 44% more in enablement participation and 58% more certifications
INCREASE PRODUCT KNOWLEDGE!
Incentivise pre-sales, technical and sales teams to get skilled up on your products and services to achieve your certifications. The more they know the better they’ll be able to sell.
By deepening their understanding and expertise, they can more effectively communicate the value and benefits to potential customers, leading to increased sales, channel loyalty and stronger customer relationships.
Our Kick-Ass Channel Incentive Packages
Essential
Run a short-term incentive to help you hit a specific target with your partners or distributors, across one or more regions.
The Essential package includes:
- Branded & personalised channel incentive platform
- Creative & Theme
- Comms pack including emails, social tiles, partner portal copy and email banners
- Data analysis, updates & reporting
- Global prize reward fulfilment
Disrupt
If you’re looking to gain market share and disrupt your space, then running a year-long channel incentive programme can help you to do just that.
Activate and build loyalty with your partners
by incentivising the behaviours and activities across all the key roles including technical, sales and marketing.
Change your channel incentive requirements in line with your quarters to ensure you hit your targets and get your partners working more effectively to beat your competition!
Includes everything in the Essential package with quarterly incentive updates and multiple incentives to reward all the key roles.
The Essential B2B Channel Incentive Benchmarking Report
Our Channel Incentive report is packed with insights to enhance your channel incentives. Our report covers the latest trends and offers benchmarks against global vendors.
It helps you determine the ideal incentive budget, understand popular and unpopular incentive types, and discover what prizes are most effective for motivating sales reps.
Additionally, it provides tips to boost participation and ROI.
Do you want to download the report to stay ahead?
Clients that trust us
