Tech Data
Website Management
The Challenges
To update and maintain content on the Avnet, now Tech Data, website.
This included:
- To manage the content update of the Tech Data UK website.
- To act as ‘brand guardian’ for the site, checking content submitted for relevance, tone and brand message.
- To identify areas of the website that need a constant refresh.
- To ensure updates are made within the 48-hour SLA.
- To provide detailed analytics supported by recommendations for improvement.
The Solution
To truly act as brand guardians for Tech Data we have fully immersed our team in Tech Data’s branding, business values and messaging.
Our team live and breathe the brand and take great pride in ensuring the site is always on brand.
We fulfil the contract through a dedicated digital team that updates the site daily. The team monitors and tracks requests using our own reporting tools to ensure that we always meet our SLAs.
We create detailed analytics reports for the site. So that Tech Data can see the areas and pages that are of most interest and can identify and adapt poorer performing pages.
The Result
Essential obtained the website management contract in 2009 and has been consistently updating the website, ensuring all content aligns with the brand and addressing update requests within 48 hours. This enduring commitment serves as a clear testament to the successful achievement of the contract’s objectives.
In addition to the regular management of the website, Essential also successfully integrated a number of other websites into the Tech Data site, the largest of which was the Bell Microproducts website following the company’s acquisition by Tech Data (then Avnet) in 2010. This site had many hundreds of pages, totally different branding and navigation and had to be live by a fixed date to tie in with the relaunch of all Tech Data’s websites globally.
