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Thought Leadership & PR

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The Challenge

To enhance Radware UK and Ireland’s presence in security, trade, vertical, and channel press, the goal was to bolster its profile while implementing a strategy to expand its customer base across various sectors in the UK. Including technology, security, financial services, retail, government, utility, gambling, and ISP/hosting. Read more to discover how we elevated the Radware PR strategy.

The Solution

We created a proactive Radware PR strategy that complements their news pipeline. At the heart of the strategy is a thought leadership programme. Aimed at the technology and security trade titles, channel press and crucially the vertical magazines writing for the sectors that Radware wants to engage with.

In the fast-paced security industry, characterised by new high-profile cyber-attacks every week, the team implemented a reactive media strategy. Regularly turning security issues identified by the Radware Emergency Response team into news stories.

Using well-established relationships, we jumped on stories to offer Radware’s opinion on the situation either through news bulletins and interviews, letters to the editor, and opinion pieces. 

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The Result

Within a year, Radware effectively solidified its position as a thought leader within the media landscape. This accomplishment signifies the company’s authoritative standing and influence in shaping discussions and perspectives within the industry.

Radware is regularly featured in its key target press. Including Forbes, SC Magazine, Computing, International Business Times, IDG, Total Telecom, ZD Net and IT Pro Portal.

Additionally, Radware has garnered coverage in The Times, The Telegraph, The Independent, The Mirror, Sky News, and the BBC World Service.

More Reading: The Guide to Increasing ROI through PR

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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
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“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

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