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Making B2B Tech Marketing Truly Kick-ass

If you are brave enough to challenge the norm, Essential can help you stand out and increase your audience engagement. Too many tech marketing companies are just churning out corporate communications and channel campaigns with little to no thought about whether it’s of any interest to their target audience.

In short, the content is boring and beige and looks almost identical to their competitors. The same can be said for Channel Incentives & Channel Marketing!

It’s time for change.
It’s time to disrupt tech marketing.

  • $157M+ of pipeline generated though our end-to-end incentive solution

  • 84.5M+ Impressions generated through issues-led content

  • £2M+ Pipeline generated using our Buzz Day™ solution

Kick-ass Services

beige & boring content

We’re on a mission to rid the tech world of beige and boring content!

You don’t want content that has been churned out and adds no value to the reader or to your company. That kind of content just clogs up the Internet with jargon-filled white noise.

Our Kick-Ass Content Methodology is designed to provide you with impactful content that is issues-led, expertly written, highly engaging and fully optimised for SEO.

In short, it kicks the ass of your competition.

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your marketing

Channel Marketers, we feel your pain!

When a new product is launched the race begins to have your distributors and partners promote it, so you can start building pipeline fast.

Often, this happens with little warning, and you’re under pressure to create a campaign and feature it on your partner portal ASAP!

We’re here to help. Our Kick-Ass Channel Marketing team can spin up a campaign in a box, a web page for your portal, and web banners and social cards, at short notice.

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Incentives can help you to smash your targets and build loyalty with your channel.

But running them is hard. You need great data mining skills, the ability to update participants on progress and a way of fulfilling prizes.

Our Kick-Ass Incentive service does all of this for you, and much more! We’ll create a branded incentive platform for you, analyse your data and update the platform, so your participants can track their progress. We’ll keep you updated with regular reports and deliver the prizes to your winners pretty much anywhere in the world!

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your digital superpower

Website not performing as well as it should? LinkedIn posts not getting any engagement?

Whatever your digital challenges, our Kick-Ass Digital team can help.

We’ve helped a distributor improve their website as it was running at a snail’s pace. We’ve increased brand recall and engagement for an ISV on LinkedIn, and we’ve optimised a hardware vendor’s failing website for SEO (after they’d been paying an SEO agency to do it for them for years!)

Data sits at the core of everything we do so you’ll be able to see the direct impact of our Kick-Ass Digital Marketing Services for yourself, as they’re always measurable.

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View all View all Testimonials

“As a business in the tech sector, we have worked with many agencies in the past and struggled to find one that grasped what we do. Not only do Essential really understand our business, but their output has excelled beyond all the previous agencies we have worked with. They are a great bunch of people to work with who continue to stay ahead of the curve and raise the bar – a true extension of our marketing team!”

Karen Taylor | Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“Essential are essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients.”

Helen Westendorp | Director and Head Locksmith

“Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results.”

Deb Szajngarten | Ex – PR Director

“Love the creativity, knowledge about the market and various different industry sectors. Really nice to work with, very approachable and collaborative.”

Maria Ferrara | Service Provider Marketing Manager
Palo Alto Networks

“Essential is a great agency to work with. They think with us and are creative in their approach to increase our visibility. Essential is also effective at filtering and directing requests so we can be more effective and aligned with our business drivers when responding to press queries.”

Pascal Geenens | Director Threat Intelligence

“Essential delivered a stellar job creating and designing our European vendor corner for one of our strategic partners.”

Peter Delagaye | Channel Marketing Manager

“The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!”

Francisco Antona | EMEA Marketing Manager
BlueStar Europe

“I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them.”

Bob White | Channel Business Manager
Palo Alto Networks

Some of our Clients

Palo Alto white logo Palo Alto Logo
radware white logo Radware logo
staylinked white logo StayLinked Logo
tech data white logo Tech Data Logo
westcon white logo Zebra logo
westcon white logo Westcon Logo
treehouse white logo Treehouse logo
touchstar white logo Touchstar logo
intY white intY
Balloon One Balloon One logo

The Essential B2B Tech Benchmarking Reports

Essential surveyed over 100 participants in the tech channel to understand their plans for content marketing and how they envision using channel incentives. Our comprehensive report, packed with valuable insights and strategies, is now ready for download. Don’t miss out on the latest trends and benchmarks to boost your efforts and stay ahead in the industry!

Content marketing Report

Content Marketing Benchmarking Report
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Channel Incentives Report

Channel Incentive Benchmarking Report
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