About Us

It’s Not About Us – It’s About You

Every member of our team lives and breathes the tech sector. We’ve all worked for vendors, many of us have worked for distributors and partners. We understand you and we hear you!

Drawing from years of client-side experience, we’re an agency that really understands its clients and the unique challenges of selling through the channel. In our 23 years of business, we’ve seen it all!

Our growth has been fuelled by happy clients who get great results from our services including vendors, distributors, resellers, ISVs and disruptive tech start-ups.

Every agency says their different. We don’t. We’re Kick-Ass!

Come and talk to us about how we can help you disrupt the channel.

Vision

To help create a world where B2B technology companies create effective and engaging content, channel marketing and incentive programmes, that are delivered sustainably.

Mission

To rid the B2B technology sector of poorly performing, content, channel marketing and incentives programmes. To challenge the brief and always do the right thing.

Purpose

To help B2B technology companies to grow through kick-ass channel and content marketing programmes that respect people and planet.

Sam Rudland Profile Image

Sam Rudland

FOUNDER / CEO

With over 30 years channel experience, Sam's a bit of a channel marketing guru.

Mike Harrison Profile Image

Mike Harrison

SOLUTIONS DIRECTOR

A marketing technology specialist covering the martech stack, CRM, SEO and digital.

Marie Hughes Profile Image

Marie Hughes

FINANCIAL CONTROLLER

A chartered accountant with a varied finance background and a love of reports.

Ed Anderson Stewart Profile Image

Ed Anderson-Stewart

HEAD OF CHANNEL & INCENTIVES

Ex-Microsoft, Ed’s two decades of experience help him to create kick-ass incentives & channel marketing programmes for you.

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Debbie McGowan

DATA MANAGER

Our resident data specialist and lover of Excel. Debbie supports both internal and client projects. She's also a bit of an SEO wizard and loves the backend of a website.

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Sam Crowe

ASSOCIATE DIRECTOR

Having worked for some of tech’s largest players, including Vodafone, Sam’s an expert in PR and communications strategy, messaging and execution. She's also a fab copywriter.