Drawing from years of client-side experience, Founder & CEO, Sam Rudland wanted to establish an agency that really understood its clients and their markets. She envisioned an agency that works hand in hand with clients. Helping them achieve their business goals through the creation of Kick-Ass campaigns that deliver Kick-Ass results. This vision gave rise to The Essential Agency and our growth has been fuelled by happy clients who get great results from our services.
Our clients include vendors, distributors, resellers, ISVs and disruptive tech start-ups.
To help create a world where B2B technology companies create effective and engaging content marketing and incentive programmes, that are delivered sustainably.
To rid the B2B technology sector of poorly performing, and utterly beige content and incentives programmes.
To help B2B technology companies to grow through kick-ass marketing programmes that respect people and planet.
FOUNDER / CEO
Sam cut her teeth in the tech sector and is in her element working in the channel.
SOLUTIONS DIRECTOR
Mike is our marketing technology specialist and is a guru when it comes to strategy and creative.
FINANCIAL CONTROLLER
Marie is a chartered accountant with a varied finance background.
HEAD OF CHANNEL & INCENTIVES
Ed’s two decades of experience help him to create kick-ass incentive programmes for you.
DATA MANAGER
Debbie is our data specialist both in inhouse and client projects. She makes our data dance.
ASSOCIATE PR DIRECTOR
Having worked for some of tech’s largest players, Sam’s an expert in PR and strategy.
