Enhance your visibility with Kick-Ass SEO
Search Engine Optimisation (SEO) is more than just boosting your Google rankings
At Essential, we focus on ‘Search Everywhere Optimisation’.
It’s all about ensuring your content can be discovered across all search-enabled platforms.
We call this SEO 2.0 – It positions your business to meet your audience wherever they’re searching. Whether that be traditional search engines like Google or Bing, AI powered platforms or social media channels such as TikTok and YouTube.
A forward-thinking
SEO strategy
Introducing Kick-ass SEO services
Our team of experts is here to help you navigate the digital landscape. We do this by ensuring your business is visible and competitive on Google, AI platforms, social media and beyond.
It enhances your visibility across search-enabled platforms by adapting your content to align with different user intentions and behaviours.
By expanding your reach beyond Google, you can connect with a wider audience, leveraging platforms that your potential customers use daily.
We harness the power of keyword research, optimised copywriting, structured data, and technical elements to ensure your content is engaging, relevant and easy to find, no matter where users are searching.
Here’s how – addressing the top search signals
- Structured data and technical elements:We ensure your site’s structure, mobile-friendliness, and page load speed are optimised, allowing search bots to index your content accurately and boosting your rankings across all search platforms.
- Authority: We build your site’s authority through trust signals, and relevant content. Authority helps establish your brand as a credible source, boosting your rank across platforms.
- Engagement: We monitor and enhance user engagement through optimised content that keeps visitors on your page longer.
- Freshness: Some search algorithms reward up-to-date content. We keep your site fresh by regularly updating your content to stay relevant in a dynamic online environment.
- Quality and relevance: From informative blog posts to interactive infographics, we craft high-quality, meaningful content that matches user search intent and provides real value.
A multifaceted strategy
you get a multifaceted strategy that adapts to the nuances of each platform
Technical Elements & Structured Data
We prioritise these essential elements, enabling search bots to identify and rank your content accurately across search platforms.
Optimised Content Creation
We conduct comprehensive keyword and intent research to create content tailored to what your audience is searching for, on platforms they use most.
Strategic Platform Targeting
We help you identify where your audience spends their time, ensuring optimised content appears across relevant search-enabled platforms.
Our Package Pricing
Essential
Monthly retainer: £2,600 to £6,500 per month, depending on the scope and complexity of the services.
Project-based: £3,000 to £12,000 for specific projects focusing on SEO audits, on-page optimisation, and ongoing management.
1. Initial SEO Audit and Strategy Development
- Comprehensive website audit
- Competitor analysis
- Keyword research
- SEO strategy development
2. On-Page SEO Optimisation
- Meta tags optimisation
- Content optimisation
- Internal linking
- Technical SEO
3. Ongoing SEO Management and Reporting
- Monthly performance reports
- Regular strategy reviews
- Keyword tracking
- Technical SEO audits
- SEO support and consultancy
Disrupt
Monthly retainer: £2,600 to £9,750 per month, depending on the scope and complexity of the services.
Project-based: £4,500 to £18,000 for specific projects such as website redesigns or major content campaigns.
Everything on Essential PLUS
1. Content Creation and Marketing
- Blog posts and articles
- Whitepapers and case studies
- Content calendar
2. Digital PR
- Guest blogging
- Digital PR campaigns
Added Extras (Optional)
To complement your SEO service packages:
PPC management: Manage pay-per-click campaigns to complement SEO efforts and drive immediate traffic.
Social media marketing: Develop and execute social media strategies to enhance brand presence and engagement.