We’re on a Mission
to Rid the Tech Sector of Utterly Boring and Beige Content
The tech sector is full of content that is below par!
Too many companies are churning out pieces with little to no thought about whether anyone will find them useful or even remotely interesting.
ChatGPT and other AI tools are making content marketing worse.
Your audience is drowning in a sea of boring, jargon-filled content that adds zero value and turns them off your brand.
So, what’s the solution?
How can you MAKE your content KICK-ASS?
Content that gets engagement
Introducing Kick-ass Content Marketing
The good news is that while everyone else is churning out boring, beige and bland content YOU have an opportunity to create a content marketing plan that really kicks ass!
Content that:
- Aligns with the current issues your audience cares about
- Is highly engaging, tells a story and provides real value to your audience
- Is fully optimised for SEO, so it can be found by your audience, and Search Engines
- Includes a clear call-to-action (CTA)
Our Kick-ass
Content Methodology
At The Essential Agency, we take a totally different approach to content marketing for our clients. We use our tried and tested methodology to craft compelling stories that will cement you as thought leaders and increase engagement.
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Monitor your industry for hot topics
We track your industry to identify the key issues that your audience wants to read about.
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Write high-value content
Our expert writers will then craft engaging stories that position you as true thought leaders.
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Optimise for SEO
Our SEO team will optimise your content and make it ‘web team ready’ with everything they need to get it live on your site.
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Promote
We’ll craft what we’ve termed ‘scroll-stopping’ social posts to literally stop those scrollers in their tracks, so they read your content.
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Measure impact
We’ll use data to evaluate how your content is performing and the value it is delivering.
Our Kick-ass Content Packages
IT’S TIME TO MAKE YOUR CONTENT REALLY STAND OUT!
Our Essential and Disrupt content packages can be wholly outsourced or can complement your current in-house team.
Kick-Ass Essential Content Marketing
Essential
Designed for SMBs or larger companies looking to complement their existing
in-house content team.
Our Essential retainer includes the following monthly services:
- Industry issues monitoring
- Planning & scheduling
- 2 x 750 word content pieces
- 1 x 1,200 word content piece
- Optimise content for SEO
- 6 x engaging social posts
Kick-Ass Disrupt Content Marketing
Disrupt
Designed for companies looking to make a big impact in their market and disrupt the status quo.
Our Disrupt retainer includes the following monthly services:
- Industry issues monitoring
- Planning & scheduling
- 3 x 750 word content pieces
- 1 x 1,200 word content pieces
- 1 x 1,500-1,800 word content piece
- Optimise content for SEO
- 10 x engaging social posts
- Plus, a quarterly report of website SEO score, keyword rankings vs competitors, website traffic and LinkedIn engagement
Kick-Ass Bespoke Content Marketing
Bespoke
Designed for companies looking for a fully bespoke content marketing solution which could include a higher volume of content and/or support from our creative, digital, translation, SEO, video or PR services.
Contact us, and we’ll create a kick-ass package just for you.
The Essential B2B Tech Content Benchmarking Report
Our 2024 Content Marketing report is packed with insights to boost your content marketing. Our report covers future trends and content frequency and, you can benchmark yourself against your peers in the tech sector.
It details the content strategies of vendors, distributors, and VARs, highlights popular and unpopular content types, explores AI adoption in tech, and offers tips to increase engagement and achieve the best results.
Do you want to download the report to stay ahead?