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TOUCHSTAR 
Copywriting & PR

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The Challenges

TouchStar is a well-known brand in the telematics industry. They help warehouse managers run smooth and slick operations and attain optimum efficiency.

In this TouchStar case study, Essential was enlisted to assist in repositioning TouchStar as a managed services company, rather than merely a technology solutions provider. We will showcase the solution and results that propelled the client to new heights.

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The Solution

Essential designed a PR programme that would move the company away from product announcements and talking only of technology, to one that revolved around thought leadership.

To achieve this, we crafted insightful opinion pieces tailored to the sectors that TouchStar aimed to collaborate with. Subsequently, we strategically positioned these pieces within the trade and vertical press. Ensuring that they resonated effectively within the desired industry circles.

We engaged in thorough research to identify relevant trends and themes that provide opportunities for TouchStar to showcase its technology and expertise. Simultaneously, we align our efforts with TouchStar’s schedule, allowing us to develop marketing content strategically. This approach ensures that our content not only addresses current industry trends. But, also caters to TouchStar’s specific timeline, aiming to resonate with both new and existing customers.

The Result

TouchStar’s ambition to reposition itself got off to a great start, with carefully selected industry professionals attending a roundtable event to discuss the new concept of the Elastic Warehouse.

The sales team consistently receives requests for copies of the white paper, serving as an effective tool to initiate conversations with potential clients. Additionally, the strategic placement of by-lined articles has played a crucial role in enhancing TouchStar’s visibility within the media landscape. This success has led to TouchStar becoming a valued contributing member of the ‘My Logistics’ blog team, further solidifying its presence and influence in the industry.

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Testimonials

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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager
Radware

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
Balloon One

“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager
StayLinked

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