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AV Solutions
A High Impact marketing campaign

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The Challenge

Rapidly creating a suite of high-impact marketing campaign assets for Maverick AV Solutions. To help partners support their end users with remote working due to Covid

Maverick AV Solutions required the creation of a centralised marketing campaign. Designed to roll out meeting room product bundles across all of its pan-European regions.  The key objectives to ensure campaign consistency, increase the speed of go to market and raise awareness of Maverick’s collaborative virtual meeting solutions.

Due to the majority of people having to work from home during the COVID-19 crisis in 2020,  Maverick AV Solutions wanted to help their channel partners by providing best practice guidelines for remote working, share market position of video conferencing and also offer virtual meeting solutions to enable easier team collaboration. There was also a requirement for re-brandable partner collateral targeted at end-user customers.

Maverick AV Solutions needed the marketing assets to be produced within a very short timescale of two weeks to ensure the campaign was delivered within the period of the Coronavirus pandemic – to provide maximum benefit and relevance for the target audiences.

The Solution

Helping the client to create clear brief and programme to the production of the campaign assets in the required timescales

From the initial brief, Essential quickly got to work on development of the “Meet Without Travel” campaign. Focusing on the creation of the copy and designs for the marketing materials.  

Essential then worked closely with Maverick AV Solutions.

Providing regular updates on amendments and refinements to ensure the campaign was delivered within the deadline and to the highest possible standard.

Utilising the collateral produced by Essential, Maverick AV Solutions were then able to also create a click through web site: and social media tiles.

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The Result

Exceeding expectations by internally embracing and externally leveraging assets across Europe.

Essential produced the below campaign assets:

  • Zoom Meet Without Travel three page flyer – including a partner’s version
  • Teams Meet Without Travel three page flyer –including a partner’s version
  • Google Meet Without Travel three page flyer –including a partner’s version
  • Meet Without Travel infographic – partner and internal version
  • Meet Without Travel email signature banners x 12

On completion of the collateral Maverick AV Solutions’ management team launched the campaign to all the Maverick European countries – for each region to promote the Meet Without Travel campaign to their local partner base.

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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

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Sitara Duggal | Marketing Manager
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Randy Provence | Digital Marketing Manager

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