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How to Master Social Media Marketing

Posted 12th January 2020
Google Core Update


As we head into a new decade, it’s safe to say that one of the fastest-growing technologies from the previous decade has been social media. 

This has been underlined even more by the rise of ‘social influencers’. In fact, they have become so powerful, it is reported that world-famous supermodel, Kylie Jenner, is paid around $1.2 million (£960,000) for a single Instagram post.

When’s Best to Post on Social Media?

The first thing to consider, which is something most people easily forget, is that the time of day you send out a post can massively contribute to the levels of success you achieve on each platform and in particular the amount of engagement your posts get.

In a comprehensive report published by Sprout Social in 2019, an authoritative analysis shed light on the optimal time slots for tech companies to disseminate their content across various social media platforms. The report, serving as a valuable resource, revealed crucial insights into the most opportune moments to engage with target audiences effectively.

Facebook tech engagement
Twitter tech engagement
Instagram tech engagement
Mastering Social Media Marketing - LinkedIn global engagement

It is important to note that while the report offered valuable guidance based on extensive research, the social media landscape is dynamic and subject to evolving trends. Therefore, tech companies should regularly assess their own audience analytics and adapt their posting strategies accordingly to ensure optimal reach and engagement in an ever-changing digital landscape.

The Power of Video Content on Social Media

People these days seem to have less time than ever, so creating a post that catches a person’s eye and involves them having to read a small amount is a must for social media.

This is where short and snappy video posts can work really well, engaging people and getting a message across in a more light-hearted, fun and relatable way.

Social Sprout found that video content was in the top 3 things that social marketers needed to produce in order to succeed on all of the following networks. You’ll see it’s the most important factor for success on three of the social platforms:

Get Creative with your Social Captions and Hashtags

A picture (or video) Is worth a thousand words, but you can’t skip the words entirely. Creating engaging, industry-relevant, fun captions on your post is a must to achieve better results for your social in 2020! Getting creative with your hashtags can also make you stand out from the crowd. Mix your hashtags up with the standard one-worders, all the way to funny, ironic, exciting hashtags to engage the user even further with your content, ultimately increasing the chance of them clicking on a link to your website and potentially becoming a lead.

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