SEO has changed. Now we focus on ensuring your content can be discovered across all platforms.
At Essential, we focus on ‘Search Everywhere Optimisation’.
It’s all about ensuring your content can be discovered across all search-enabled platforms.
We call this SEO 2.0 – It positions your business to meet your audience wherever they’re searching. Whether that be traditional search engines like Google or Bing, AI powered platforms or social media channels such as TikTok and YouTube.
Our team of experts is here to help you navigate the digital landscape. We do this by ensuring your business is visible and competitive on Google, AI platforms, social media and beyond.
Our SEO Service enhances your visibility across search-enabled platforms by adapting your content to align with different user intentions and behaviours.
By expanding your reach beyond Google, you can connect with a wider audience, leveraging platforms that your potential customers use daily.
We harness the power of keyword research, optimised copywriting, structured data, and technical elements to ensure your content is engaging, relevant and easy to find, no matter where users are searching.
We ensure your site’s structure, mobile-friendliness, and page load speed are optimised, allowing search bots to index your content accurately and boosting your rankings across all search platforms.
We monitor and enhance user engagement through optimised content that keeps visitors on your page longer.
From informative blog posts to interactive infographics, we craft high-quality, meaningful content that matches user search intent and provides real value.
We build your site’s authority through trust signals, and relevant content. Authority helps establish your brand as a credible source, boosting your rank across platforms.
Some search algorithms reward up-to-date content. We keep your site fresh by regularly updating your content to stay relevant in a dynamic online environment.
Our SEO service prioritises these essential elements, enabling search bots to identify and rank your content accurately across search platforms.
We conduct comprehensive keyword and intent research to create content tailored to what your audience is searching for, on platforms they use most.
We help you identify where your audience spends their time, ensuring optimised content appears across relevant search-enabled platforms.
Monthly retainer: £2,600 to £6,500 per month, depending on the scope and complexity of the services.
Project-based: £3,000 to £12,000 for specific projects focusing on SEO audits, on-page optimisation, and ongoing management.
1. Initial SEO Audit and Strategy Development
2. On-Page SEO Optimisation
3. Ongoing SEO Management and Reporting
Monthly retainer: £2,600 to £9,750 per month, depending on the scope and complexity of the services.
Project-based: £4,500 to £18,000 for specific projects such as website redesigns or major content campaigns.
Everything on Essential PLUS
1. Content Creation and Marketing
2. Digital PR
PPC management: Manage pay-per-click campaigns to complement SEO efforts and drive immediate traffic.
Social media marketing: Develop and execute social media strategies to enhance brand presence and engagement.
