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Tech Data
Channel Newsletter

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The Challenges

Tech Data Channel Newsletter: Our client approached us with their challenge, demonstrating a readiness to face it head-on.

  • To create a weekly eNewsletter to inform and update Tech Data’s reseller customers. Highlighting the latest news from Tech Data and its key vendors.
  • To copywrite up to 12 articles per issue per week.
  • To design supporting banners.
  • To carry out split testing to improve effectiveness.
  • To provide detailed analytics supported by recommendations for improvement.
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The Solution

IT industry knowledge, good copywriting and tight processes are key to the successful fulfilment of this contract as the eNewsletters have to go out at the same time and day every week.

However, flexibility is also provided as we need to be able to support the occasional late entry or last-minute change.

Content created is added to the news area on the Tech Data website ensuring it is also available to site visitors who may not have received the eNewsletter, such as prospects, the media and potential new vendors. To extend the reach of the content it is also promoted via Tech Data’s social media channels.

Split testing has been carried out on design, subject line and distribution time to further fine- tune the effectiveness of the communication.

The Result

Essential has successfully delivered the eNewsletter hitting the distribution deadline without fail on each occasion.

The eNewsletter itself and Tech Data’s social media platforms attracted good interest levels from site visitors and social media followers due to the content’s promotion.

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“The professionalism, creativity, and fast response time of The Essential Agency have made them our trusted digital marketing partner for the past six years. Their deep understanding of our company and solutions has been instrumental in their invaluable contributions to our marketing projects. The Essential Agency truly stands out as a top-notch agency that consistently exceeds our expectations.”

Sharon Levin | Customer Advocacy Marketing Manager

“The Essential Agency has created consistently great content for us. It is always exceptionally well written, skilfully tells our story, engages our key audience and, most importantly, get us results.”

Sitara Duggal | Marketing Manager
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“The Essential Agency is my go-to team of experts. Thanks to them we have an established and increased presence in our industry. Essential’s focus on creating the best content for us has seen our reach and influence grow massively. Their proactive approach to all of our marketing, confirms that they are the ideal partners for us.”

Randy Provence | Digital Marketing Manager

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