Why blogging is great for Google

Updated June 2024

What type of blog catches your attention?

Google loves bloggers (As do other search engines).

What catches your attention? Do you like inspirational pieces? Or perhaps a Q&A-style article? How about blogs that offer advice and tips or those that pique your interest by choosing a curious, niche topic or angle?

Blog writers are always crafting innovative ways to capture the interest of old and new readers alike. But, one reader that blog writers can always count on is Google!

Google loves great, helpful content

Google and blogs go hand in hand. And it isn’t picky when it comes to your blog post style. It is only interested in your unique, trustworthy and valuable content.

An interesting, unique, well-structured and regularly updated blog section can work wonders for search engine optimisation (SEO).

Here’s why:

1. Blogs are packed with keywords and phrases your business wants to rank highly for in Search.
2. Readers want frequently updated and well-written content, and so does Google. Check out Google E-E-A-T! Blogging is the perfect way to gain interest for all the right reasons.
3. Most blogs already feature web-appropriate content that Google will prioritise in its rankings. You should structure, format, and write your content to meet the criteria Google uses to determine website rankings in search engine results
4. Blog posts usually feature links to other parts of your website (called anchors), interesting articles and further reading. Google loves a connected piece of content!
5. Another Google favourite is trackbacks and pingbacks. They are the equivalent of references at the end of a chapter in a textbook, automatically notifying another blogger if you have linked to their article.
6. Finally, blogs enrich your own web of content and provide Google with the information it needs to connect you with the search terms you want to rank highly for. This is key to helping your website get ranked well.

GETTING GOOGLE’S ATTENTION

Blogs can come in many different shapes and sizes. Using some simple guidelines can help attract more readers and get Google’s attention.

Consider that your human viewers take 25% longer to read from a screen versus print. So, use short words, keep to one idea per paragraph, and limit paragraphs to no more than two sentences. Also, keep your sentences short – Less than 20 words if you can!

Your blogs need to be well-written. Write with your audience in mind and optimise for search engines. Blogs don’t need to be polished articles; you can always add further thoughts or follow up with another post.

There is some debate about the perfect blog length, so don’t feel restricted by word count. While 300-500 words were generally accepted as optimal, longer articles up to 2,000 words are becoming more common. Google values these longer pieces because they are usually full of new and exciting content, so if you have a lot to say, go for it.

Is improving your search ranking and increasing website traffic a goal for your business? Make a regularly updated blog a key weapon in your arsenal – Google will thank you for it!

Don’t forget the value of social sharing! When your blog post is written and hosted on your website, use social media platforms such as LinkedIn or Facebook to share your content. When successful, this signals to search engines the value of your content!

How to write content that Google loves

Google loves bloggers and highly values user-focused content so writing content for your audience should always be your priority. Make sure that your content marketing aligns seamlessly with your brand’s voice and goals.

However, your audience may not find your blog content if you don’t optimise it for search engines. Luckily, this is easy to achieve by following these steps:

• Conduct comprehensive keyword research and seamlessly integrate those keywords into your original content
• Analyse and learn from competing content in Google Search
• Structure your blog with clear header tags for better readability and SEO
• Include engaging and relevant images to enhance your content
• Create content that builds trust and delivers real value to your readers. When you focus on quality and relevance, both your audience and Google will take notice.

Conclusion

Creating content that resonates with your audience and catches Google’s attention doesn’t have to be a daunting task. The fact of the matter is, if you focus on high-quality, user-focused content – You are already winning. Add in relevant keywords and structure your blog effectively – This will boost your SEO efforts and in turn, increase traffic.

Remember, consistency and regular updates are key. A well-maintained blog attracts and engages readers and also signals to Google that your website is a valuable resource.

Then you can use your post analytics to gauge your future activity.

So, whether you’re sharing inspirational stories, practical advice, or thought-provoking insights, make sure your content is accessible, engaging, and optimised for search engines.

Happy blogging, and may your content always rank high!

If you want to know how your current content stacks up, why not submit a piece of content for a free content audit. We’ll review it against our proven content methodology and will give you tips and tricks to make it really Kick-Ass!