Kick-Ass Digital Marketing
Services
for a digital-first world
With so many channels and digital marketing tools available, knowing where to focus your efforts can be challenging.
Whether your online presence is long overdue for a refresh, your social engagement has waned, or your website isn’t generating the traffic you’d hoped for, our digital team can help. By putting the buyer at the heart of your digital marketing strategy we can help you to amplify your engagement to the level you truly deserve.
Our Service Offering
Insights
We’ll dive into your data with a website audit, traffic analysis and campaign metrics to build insights that will shape your digital marketing strategy.
Optimisation
We will resolve the SEO issues on your website, optimise your content and give you the tools to track and measure your SEO performance.
Execution
Our team is skilled in a wide range of tools, from design software and CMS platforms to marketing suites, enabling us to help your campaigns to really Kick-Ass!
Kick-Ass Digital Insights
Devising your digital strategy
To execute a successful digital marketing strategy that meets your goals, you first need data to inform your decisions, identify issues and opportunities and help you develop an effective content plan.
Our digital insights service includes:
- A full website health and SEO audit
- Analysis of website traffic data
- Analysis of Google Search Console data
- Current Google search rankings report for your target keywords
- An SEO fix list for your website
- Recommendations for improving your website’s SEO now and keeping it optimised moving forward
Kick-Ass Digital Marketing Strategy
An approach to improve your long-term goals
Most digital marketing strategies focus on short-term gains at the expense of long-term goals. Ours don’t. Our Kick-Ass Digital Marketing Strategy focuses on achieving sustainable growth for your website, complemented by short-term content initiatives that lead the way to your goals.
Using our data insights we:
- Remove the barriers to your website being found on search engines
- Maintain maximum website health to optimise the user experience
- Focus on the buyer’s journey from discovery, through to consideration and decision
- Give emphasis to your target keywords and increase their search ranking over time
- Help content teams deliver Kick-Ass Content that converts
Kick-Ass SEO
Optimising your content and making it sing
Why spend all the effort creating a great piece of content if no one is going to find it? Our digital marketing team and copywriters are aligned to ensure that your website content not only hits the spot in terms of readability but is also optimised for search engines (written for robots!).
We use industry-leading tools to identify the most relevant keywords to use and track these to ensure your website rises in the search rankings.
SEO isn’t a one-off fix though. Just like your car, your website also needs a regular service to identify any new issues that need addressing and to ensure it performs at its best.
Digital Execution
A breadth of knowledge and tools
We live and breathe the Inbound methodology in our approach to everything digital. The formula is simple:
Get Noticed > Drive Engagement > Trigger Action
To complement this, we are equipped with a wealth of martech expertise that we can utilise on your behalf including:
- Website CMS platforms such as WordPress, Squarespace, Wix, HubSpot
- CRM / Marketing Platforms such as HubSpot, Pardot, Sharpspring, Marketo
- The Adobe Creative Suite and content tools such as Canva and Biteable
- AI tools such as ChatGPT and Midjourney
- SEO tools such as SEMRush and SE Ranking
- Integration and data collection tools such as Zapier and Typeform